Mojo Box: While the Coronavirus pandemic caused many companies to close, it also provided chances for new enterprises to emerge. Mojo Box, a brand interaction and sample platform co-founded by Atul S Nath and Amrita Kumar, is one such firm spawned from the epidemic. It speaks directly to the consumers in their homes.
Mojo Box
The firm was founded in July 2020, and it claims to have reinvented the ways of customer discovery. They have distributed almost 1.5 lakh boxes in over 20 cities throughout India. Every quarter, we conduct numerous runs of the Mojo Box, targeting various customer cohorts.
The boxes feature a selection of product samples from several categories. Every month, they are selected, and particular clients are given the choice to purchase them depending on their interests. Customers may establish profiles on the website based on their interests. It offers the Mojo Box team an idea of what goods customers might want to try.
During a call with afaqs!, Nath adds that he had came up with this idea for the firm as early as 2014, but the country’s e-commerce market was not as established at the time. When COVID struck, there was a change and a greater reliance on e-commerce platforms to purchase even basic home products.
The box’s essential parts are assembled with the goal of addressing specific consumer profiles, social media amplification, physical product discovery and experience, online interaction, and product/sample feedback in mind. All of this results in product sales on e-commerce platforms. Mojo Box has a thriving Instagram community of over 27,000 followers.
Customers register on the platform and fill out a form with information about their interests, resulting in the creation of a profile with social, demographic, and economic information about them. This data is crucial to marketers, and Nath promotes it as one of Mojo Box’s strengths – ensuring that the appropriate product reaches the right buyer. More than 1.4 lakh people have enrolled on the portal.
However, getting the ball moving was not simple, and the firm encountered considerable customer scepticism. Because the boxes are prepaid (the firm does not yet provide payment on delivery), customers were hesitant to put money down at the risk of the items not being delivered in the first place.
Nath reveals that interestingly, 100 per cent of their customers access the site and place orders via mobile. The company also plans to create an app in future to build on this insight.
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